We need more!!!
So imagine my pleasure at running across an AP news video highlighting that women are being targeted for video game advertisements.
Well it's about time! I mean seriously - the lack of women who can "talk shop" with us video game playing males is disappointing to say the least. Now, I'm sure that some areas have their share, but I suspect that the norm is the traditional "Oh you play video games .... check please!" response.
Pink consoles - go for it! Fitness programs - great!
I'm not sure what the deal is with the paper rock scissors thing though. Is that an insult to their intelligence?? I hope not. I mean really, what kind of sick twisted advertising campaign would that be?
(Note to self, time to go Googling for this ad.)
But at any rate, I really look forward to the days when talking about video games involves an approximately balanced number of people of either gender.
And for the record - my daughter likes video games. =)
Friday, September 7, 2007
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